•October 27 – November 1
–Wednesday 48% Yes 49% No
–Thursday 49% Yes 48%
No
–Friday 48% Yes 47%
No
–Saturday* 45% Yes 49% No
–Sunday* 45% Yes 52%
No
–Monday* 44% Yes 52%
No
–
–* Decline in support corresponds with changes
made to paid media based on research
•