One Week Out Tracking
•October 27 – November 1
–Wednesday 48% Yes 49% No
–Thursday 49% Yes 48% No
–Friday 48% Yes 47% No
–Saturday* 45% Yes 49% No
–Sunday* 45% Yes 52% No
–Monday* 44% Yes 52% No
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–* Decline in support corresponds with changes made to paid media based on research
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