•After 2 direct mail pieces and 1
˝ weeks of radio
–50% “Yes” (13 point drop)
–44% “No” (12
point increase)
–6% “Unsure”
•Message Identification
–More/much more likely to vote
against if:
•Being proposed by out-of-state
extremists 57%
•ADFG prohibited from trapping
problem bears 71%
•Included bird feeder/dog food
dish/garbage 68%
•Jail for 1 year, $10,000 fine
for taking picture 66%
•HSUS “use the ballot box to end
all hunting” 72%